Background
Worked as both lead UI/UX designer and media marketer for Y-combinator tech startup that provide free college admissions counseling. I was responsible for developing the site’s information architecture, visual design, user flows, animations, and demo prototypes—my web and mobile designs were included in the final product launch. Through redesigning key webpages, I doubled both site visits and account sign-ups. Additionally, I worked as the marketing content creator, where I quadrupled views within one week and managed all of Ultra’s social media platforms, reaching an estimated 40,000 views across LinkedIn, YouTube, Instagram, and TikTok.
Project Scope
The initial research focused on how to engaged the high school audience and launch strategy within the educational market.
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Information Architecture
Observed Ultra’s current interface and designed an optimal user flow for a questionnaire that estimates college admission chances.
User Journey Mapping
Defining the targeted audience and how high schoolers navigate Ultra's services
Wireframing & Prototyping
Starting off with paper wireframes to hash out diffreent user flows, evenaully reproduced into digital wireframes on Figma
Mobile App development
Assessing which features from the website would suit best in the IOS version.
Wireframing Mobile UI
Designed mobile user flows to maintain brand consistency and a simple, intuitive structure.
App Launch
Prepared virual graphics and touched up design flows to be launched in the Apple App store late March 2025.